Objective:

Convey the technical and best practices information of the administration tactics per categories used most frequently by the manufacturers and retailers. This is why we work in a context that goes from the general to the tactical in order to optimize the projects of the areas involved in the category plans.

Aimed at:

Coordinating staff and executives that collaborate in Purchasing and Category Management areas of self-service retailers, as well as in the areas of Key Accounts, Tech Marketing, and Trade Marketing of consumer goods’ manufacturing companies.

Objective:

Functional knowledge for the Space Management development process, through best practices for construction and maintenance of planograms using the JDA Space Planning software tool, which will result in an optimization of spaces assigned to products, impacting the profitability of the furniture.

Aimed at:

Executives who develop processes of Spaces Administration for manufacturers or Commercial Chains, who are in charge of developing, analyzing and administration of Planograms.

Objective:

To convey technical and practical knowledge for development of reports and information management regarding per-category management to streamline processes, through best practices taught by experts in the subject matter.

Aimed at:

Executives who collaborate with consumer goods manufacturers or retailers, responsible for development of reports and information management related to per-category management.

Objective:

Assortment Optimization is an application focused on the Category Management process that combines the information of the space in the planogram with point of sale information, market information and demographic data. AO involves the process of defining a product assortment at a high level by translating common principles and priorities into an actual assortment recommendation.

Aimed at:

Executives and Managers with experience in Space Management process who wish to develop an efficient definition of a product assortment, that involves the space in planogram and make it possible to contemplate inventory objectives.

Objective:

In response to the needs demanded by the evolution of the market in Latin America, the creation of planograms per store and the time involved building high volumes of planograms, PSM has designed a training of the software tool BY Planogram Generator, which covers needs as simple as replicating the strategy of a master planogram in hundreds of  planograms, to distributing the space according to sales, making adjustments in terms of the number of fronts to balance days of inventory, to mention a few examples.

Aimed at:

Executives and Managers with experience in Space Management process and Space Planning, who wants to automate the process of building high volumes of planograms.

Objective:

In an era of supermarkets and markets with increasingly demanding customers, the creative and scientific design of the point of sale has become a success factor. In this course, you will learn how our purchasing decisions are influenced by the point of sale, you will understand purchasing behavior and how to optimize the design of environments to increase customer satisfaction and sales.

Aimed at:

Shopper/TradeMarketing, Category Management, Brand Managers, Sales: Key Account Managers, Buyers, Innovation and CI, Operations and Promotion, Revenue Management.

Objective:

Actually, have reliable and timely information, for improving daily processes and for make a decision, is important to guarantee sustainable growth and better use of resources.

Aimed at:

Analysts / CPFR / Refill, Category Management, Shopper/TradeMarketing, Brand Managers, KAMsy Buyers, Innovation and CI, Revenue Management, Promotion and Operations.

Objective:

Developing a solid marketing strategy is essential to stay ahead of the competition. The goal of these strategies is to bring excellent products to your shoppers/customers at the right place, time and price. Doing this will help you strategically position categories across different purchasing channels. –

• • • • • • • How to build a winning portfolio
            • The P of placement: arrangement and planning
            • How to create an innovation or promotion in Retail
            • How to define prices, sales plan and profitability

Aimed at:

Shopper/TradeMarketing, Category Management, Brand Managers, Sales: Key Account Managers, Buyers, Innovation and CI, Operations and Promotion, Revenue Management.

Objective:

Selling is a communication process based on personal relationships and trust. But… how to establish a relationship and build trust?

• • • • • • • Go to Market: Omnichannel and Execution of an innovation or promotion in Retail
            • Commercial Negotiation and 9 components of Retail Negotiation
            • Selling Story – Story Telling

Aimed at:

Shopper/TradeMarketing, Category Management, Brand Managers, Sales: Key Account Manager, Buyers, Innovation and CI, Operations and Promotion, Revenue Management.